A Warm, Human Digital Experience for an Animal Shelter
A Warm, Human Digital Experience for an Animal Shelter
A Warm, Human Digital Experience for an Animal Shelter
Second Chance Animal Society (SCAS) is a non-profit animal shelter dedicated to rescuing, rehabilitating, and rehoming stray dogs and cats across Selangor. The goal of this project was to refresh the organisation's visual identity and redesign its website to better communicate its mission, increase trust, and make it easier for visitors to support the cause.
Second Chance Animal Society (SCAS) is a non-profit animal shelter dedicated to rescuing, rehabilitating, and rehoming stray dogs and cats across Selangor. The goal of this project was to refresh the organisation's visual identity and redesign its website to better communicate its mission, increase trust, and make it easier for visitors to support the cause.
CLIENT
Second Chance Animal Society
Second Chance Animal Society
SERVICES
The Signature Suite (brand & web design)
The Signature Suite (brand & web design)
Visual Direction
Visual Direction
Visual Direction
To reflect the warmth and compassion at the heart of SCAS, I developed a visual identity centred around earthy browns and warm oranges. The colour palette creates a sense of comfort, friendliness, and approachability, while hand-drawn doodle illustrations add personality and a playful touch to the brand. Together, they create a welcoming and hopeful experience that feels both human and heartfelt.
To reflect the warmth and compassion at the heart of SCAS, I developed a visual identity centred around earthy browns and warm oranges. The colour palette creates a sense of comfort, friendliness, and approachability, while hand-drawn doodle illustrations add personality and a playful touch to the brand. Together, they create a welcoming and hopeful experience that feels both human and heartfelt.
Website Design
Website Design
Website Design
The redesign focused on creating a clearer, more welcoming experience that helps visitors understand SCAS’s mission and find ways to support the cause.
The redesign focused on creating a clearer, more welcoming experience that helps visitors understand SCAS’s mission and find ways to support the cause.
Website Features
Website Features
Website Features
Clearer User Navigation
Clearer User Navigation
The content was reorganised into clear, intuitive categories, making it easier for visitors to navigate the site and find the information they need.
The content was reorganised into clear, intuitive categories, making it easier for visitors to navigate the site and find the information they need.
Action-Driven User Journeys
Action-Driven User Journeys
Key actions such as adopting, donating, fostering, and volunteering were given dedicated sections and prominent calls-to-action to guide users towards meaningful engagement.
Key actions such as adopting, donating, fostering, and volunteering were given dedicated sections and prominent calls-to-action to guide users towards meaningful engagement.
Stronger Storytelling
Stronger Storytelling
The shelter's impact, mission, and rescue journey were brought forward through a more structured content flow, helping visitors connect with the cause on a deeper level.
The shelter's impact, mission, and rescue journey were brought forward through a more structured content flow, helping visitors connect with the cause on a deeper level.
Donation-Focused Experience
Donation-Focused Experience
Support opportunities were surfaced throughout the website to make contributing feel more accessible and visible without being intrusive.
Support opportunities were surfaced throughout the website to make contributing feel more accessible and visible without being intrusive.
Copyright © 2026. All Rights Reserved.
crystallohdesign@gmail.com
Copyright © 2026. All Rights Reserved.
crystallohdesign@gmail.com
Copyright © 2026. All Rights Reserved.
crystallohdesign@gmail.com